Solutions: GMI Ad Tracker
Get ad tracking for a global audience
GMI Ad Tracker is a fully integrated online solution that offers ad tracking for a global audience, along with comprehensive post-impression surveys via GMI’s sophisticated research services and technology.
By tapping into GMI’s highly diverse and authenticated Global Panel, you can track who’s really seeing your ads rather than solely relying on web stats. GMI Global Panel consists of millions of diverse, highly profiled respondents from countries around the world. They’re eager to share their perceptions with you.
Connect ad impression data to attitudinal survey research
- Ad Tracker lets you quickly and easily test the effectiveness and persuasiveness of your various online ad campaigns by connecting online behavior data from ad impressions to attitudinal research.
- Want to know more about the impressions of an online ad you ran on a certain web site? We can help you find out—quickly and cost-effectively—by appending core profile data as well as through GMI Survey Services.
- Ad Tracker lets you track ads that contain audio and video components, and follow up with interactive surveys that engage respondents for deeper insights.
- Post impression surveys, both test and control, via GMI’s Global Panel can be fielded as quickly as 24 to 48 hours after the reported impression.
- Straightforward reporting methodologies ensure you understand and can act on the data.
Scale your tracking on the fly
- GMI Ad Tracker lets you easily test brand awareness, ad effectiveness, reach and frequency—regardless of the complexity of your online ad program.
- GMI’s technology enables you to scale big and fast at a moment’s notice. No waiting for hardware upgrades, no frustrating delays as more servers are brought online. We offer rapid horizontal scaling capabilities into millions of impressions daily, so you can get the data you need more quickly.
A trusted and proven solution
- Leading companies in multiple industries are already using GMI Ad Tracker to enhance their online advertising effectiveness and gain deeper insights into the online consumers viewing their ads.
Learn more. Get in touch with GMI.